The Elite Respondent: Why Going to Focus Groups Is Good for You - IT World - June 2009

IT professionals are in high demand among tech companies performing market research.  But what’s in it for them?  According to some of the country’s top IT professionals, a lot more than you might think.

The Mystery of Recruiting - UPA Voice - June 2005

It's like solving a mystery: if you can clearly define the needs of the focus group sponsor and determine the motivation and opportunity for potential respondents, recruiters will be able to find the most appropriate candidates to produce useful, actionable results.

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